In the summer of 2026, I was a digital marketing intern at Primary Wave Music, where I had the opportunity to combine my passion for storytelling, digital marketing, and content creation with my love for music. From brainstorming and creating social content for legendary artists to researching trends, developing new content ideas, and learning the strategy behind digital marketing in the music industry, I accomplished so much.

At Primary Wave, I worked with the incredible catalogs of iconic artists like Olivia Newton-John, Boyz II Men, Luther Vandross, and so many more. I created, edited, and published content across their individual social media channels, highlighting everything from memorable live performances to iconic moments throughout their careers. I focused on creative ways to introduce these older artists to younger audiences, using engaging on-screen text and social media trends to connect their legacies with Gen Z. After two months, the videos I made collectively gained 4.09 million views, 9 of which went viral

Attached below are a few examples of the content I made. Feel free to browse!

(Most content can be found on the artists’ TikTok, Instagram, and YouTube channels)